Reversal of Fortune

Ken and Colleen

As an engineering student at the University of Calgary, Abundance Canada client Ken Godard never expected one of the most valuable lessons he’d learn would be about generosity. “I was a young man putting myself through University and I didn’t qualify for any student loans,” he explains. A strict budget allowed him to cover his…

Read More

A Generosity Lifestyle

Bieber Family

How many times have you heard someone say, “I’d love to give more but I’m just too busy”? When we think of generosity as something we must do in addition to our everyday lives, giving can become stressful instead of joyful. As a young doctor and busy teacher raising a growing family, Abundance Canada clients…

Read More

More than a Gift

Smiling teachers

Carla sat on the porch of the school in the hot afternoon sun. They had had more students show up today than ever before. Her stomach grumbled, a reminder that she had not eaten since breakfast. That meant that her husband Juan probably hadn’t eaten anything either. Carla stood up and started toward the small…

Read More

Generosity Influencers

Poloroids of influencers

These days, it’s hard to buy anything without thinking about the influencer that probably sold it to you. Maybe it was a movie star advocating the best skin care, or an athlete endorsing new running shoes. Savvy marketers know that people are way more likely to purchase their product if they hear it recommended by…

Read More

The Business of Being Generous

Hands giving props

The business world is often described as a battle ground. Competitors are to be crushed and customers are to be won over. The bottom-line rules. Companies may strategically give away products and skills. Yet, the root goal is brand awareness or making useful relationships. Is this what generosity looks like in the business world? Doug…

Read More